Skechers launches basketball collection with NBA stars
Skechers
The Skechers basketball collection launches with two distinct mid-top styles, the SKX Resagrip and SKX Float, which combine innovative technologies with the brand’s signature comfort, promising a game-changing experience for players.
The SKX Resagrip is designed for players who require top-speed maneuverability. It features Goodyear Resagrip Technology, with a unique outsole configuration to enhance grip and agility.
On the other hand, the SKX Float offers strategically-placed TPU for securing the foot and a lightweight Swirl Tech design to deliver flexibility and court feel. Both
Additional colorways for the shoes are expected to arrive later this fall, and low-top versions of both styles are slated to launch in spring 2024.
The collection launches with a partnership with New York Knicks power forward, Julius
“Following our road map for success as a breakthrough brand in running, golf, pickleball, and global football, we’re leveraging the insight and feedback of pros like Julius Randle and Terance Mann to authenticate our position as a performance brand with the best basketball shoes on the court,” said Greg Smith, VP of product development and merchandising for Skechers performance.
“We’re entering the sport with two players who represent a cross section of the NBA, from an all-star veteran in the Eastern Conference to a rising star right here in Los Angeles. Our roster illustrates that Skechers steps on the court with innovative features and designs for every type of athlete, whatever your style or wherever you play.”
In addition to its basketball venture, Skechers boasts a team of elite athletes in various sports, including FC Bayern Munich striker Harry Kane, golfers Matt Fitzpatrick and Brooke Henderson, pickleball pros Tyson McGuffin and Catherine Parenteau, as well as Dodgers pitcher Clayton Kershaw.
“Along with our recent entry into the soccer business, Skechers now offers high-performance footwear for athletes competing in the two biggest sports on the planet,” added Michael Greenberg, president of Skechers.
“This is the start of a long-term investment in basketball with more player partnerships, which is essential for our growth strategy and vision. We’re launching in the three largest stand-alone basketball markets—the U.S., China and the Philippines—with expansion to more regions expected in the future.”
The Skechers basketball footwear collection is set to become available next week at skechersbasketball.com and select Skechers retail stores in North America. It will also be found in select retailers and Skechers stores in the Philippines and China.
