Nike unveils strategic leadership changes
Sportswear giant Nike
In this role, Hoke will collaborate with Tom Clarke, president, innovation, to enhance and expedite Nike’s innovation strategy.
Hoke’s former position as chief design officer will be assumed by Martin Lotti, a seasoned Nike designer with 26 years of experience. Lotti, who previously served as chief design officer for the Jordan Brand
Looking ahead to 2024, Nicole Hubbard Graham, an industry leader with 18 years of experience at Nike, will take on the role of chief marketing officer. Graham, who co-founded Adopt, a minority-owned creative agency, will lead Nike’s global brand marketing team and shape the company’s marketing strategy during its next era of growth.
Graham succeeds Dirk-Jan ‘DJ van Hameren, a key figure at Nike for 31 years and a former Olympian, who has decided to retire next summer. Van Hameren’s legacy includes spearheading Nike’s global brand storytelling efforts.
Lastly, Nike announced that Dr. Muge Erdirik Dogan will join the company as chief technology officer (CTO), effective November 27, 2023. Dogan, previously the president of Amazon Fashion
Reporting directly to John Donahoe
“Innovation, design, and storytelling have always been the heart and soul of Nike. These leadership changes enable us to obsess further our unparalleled innovation, product, design, and storytelling to reimagine sport for the next generation of athletes,” said Heidi O’Neill, president, consumer, product and brand, Nike. “Together, these leaders will deliver new levels of performance, style and breakthrough storytelling for consumers around the world.”
