In a major leadership move, Timberland has appointed Nina Flood as its new Brand President, effective immediately. Having served as the company’s Vice President of Global Marketing since 2019, Flood brings a wealth of experience in brand strategy, product innovation, and consumer engagement to this elevated role. As Brand President, she will oversee all aspects of the Timberland brand, driving its strategic direction, product development, marketing initiatives, and overall growth..
Flood’s extensive background in the fashion and retail industry spans over two decades, with a proven track record of success in building and nurturing iconic brands. Prior to joining Timberland, she held various leadership positions at renowned companies, including Nike, Converse, and Levi’s. Her expertise lies in developing compelling brand narratives, creating innovative products that resonate with consumers, and driving growth through effective marketing and strategic partnerships..
In her new role at Timberland, Flood will be responsible for ensuring the brand’s continued success and relevance in a rapidly evolving global marketplace. She will work closely with Timberland’s executive leadership team to set the strategic direction for the brand, aligning it with the company’s long-term goals and values. Additionally, Flood will oversee the development and execution of marketing and product strategies, ensuring that Timberland remains at the forefront of innovation and consumer preferences..
Commenting on her appointment, Chris McGrath, President of VF Corporation’s Outdoor and Action Sports Coalition, expressed his confidence in Flood’s abilities: .
