In a move to focus on its full-price business, British online fashion retailer ASOS has announced the closure of its outlet department. The company confirmed that all remaining stock will be transferred to its main website and mobile app, and that the outlet section will be shut down on 31st March 2023. The decision comes as ASOS looks to streamline its operations and concentrate on its core full-price business. The company has been facing challenges in recent months, including rising costs and a decline in consumer confidence. The closure of the outlet department is seen as a strategic move to improve profitability and focus on its core customer base..
ASOS Chief Executive Officer, José Antonio Ramos Calamonte, stated that the company is committed to providing customers with the best possible shopping experience, and that the closure of the outlet department is necessary to achieve this goal. He emphasized that the company will continue to offer a wide range of products at competitive prices, and that customers can expect to find the same great selection and quality on the main website and mobile app..
The closure of the outlet department will result in the loss of some jobs, but ASOS has stated that it will work to minimize the impact on its employees. The company will offer affected employees the opportunity to apply for other roles within ASOS, and will provide support to those who are unable to secure a new position..
ASOS is a leading global online fashion retailer, offering a wide range of clothing, footwear, accessories, and beauty products. The company has been facing challenges in recent months, but the closure of the outlet department is seen as a strategic move to improve profitability and focus on its core customer base. Despite the closure, ASOS remains committed to providing customers with the best possible shopping experience and continues to offer a wide range of products at competitive prices..
