Authentic Brands Group (ABG) has teamed up with Profile Enterprises to oversee the production and distribution of Billabong’s big and tall men’s and plus women’s apparel categories. Building upon the two companies’ pre-existing relationship in headwear, Profile Enterprises will now lead the expansion of Billabong products into the extended-size segment. The new Billabong offerings will encompass a comprehensive assortment of apparel, inclusive of tops, bottoms, shorts, and dresses, ranging from 3XL to 6XL for men and 1X to 3X for women. The designs will reflect Billabong’s signature laid-back, surf-inspired aesthetic, catering to individuals seeking comfortable and stylish clothing options..
The partnership between ABG and Profile Enterprises signifies a strategic move to meet the growing demand for extended-size apparel within the active lifestyle market. Research indicates a substantial consumer base of individuals who face limited choices in big and tall clothing. Recognizing this untapped opportunity, ABG and Profile Enterprises are capitalizing on Billabong’s strong brand recognition to provide high-quality, fashionable apparel to this underserved segment..
As a seasoned industry player, Profile Enterprises boasts a well-established reputation for expertise in manufacturing and distributing big and tall apparel. Through its collaborations with renowned brands, the company has earned a track record of leveraging its knowledge and resources to introduce successful plus-size collections. Profile Enterprises’ expertise, combined with Billabong’s iconic status, promises an exceptional collection that caters to the needs and desires of big and tall individuals..
The introduction of Billabong’s extended-size apparel collection represents a significant milestone in the brand’s commitment to inclusivity and body positivity. By addressing the needs of diverse body types, ABG and Profile Enterprises are demonstrating their dedication to providing stylish and comfortable clothing options for all..
The Billabong big and tall men’s and plus women’s apparel collection, spearheaded by Profile Enterprises, is poised to launch in the fall of 2024. With its focus on active lifestyles and laid-back style, the collection is expected to resonate with consumers seeking versatile, functional, and stylish clothing choices. The partnership between ABG and Profile Enterprises is expected to further bolster Billabong’s global presence, solidifying its status as a leading brand in the surf and active lifestyle realm..
