British pop star and style icon Rita Ora is the face of Pepe Jeans London’s latest campaign, aptly titled “After Hours.” Inspired by the vibrant energy of London after dark, the campaign showcases Ora in a series of striking visuals that capture the essence of the city’s nightlife..
Shot on location in London, the campaign features Ora in a variety of glamorous outfits, from a sparkling silver mini dress to a sleek black jumpsuit. The imagery exudes an air of confidence and sophistication, perfectly embodying the spirit of the Pepe Jeans London brand..
In one of the campaign’s standout images, Ora is captured against the backdrop of the bustling London skyline, her arms outstretched as if embracing the city’s electric atmosphere. Another shot depicts her posing in front of a graffiti-covered wall, her bold accessories adding a touch of edge to her look..
The campaign also highlights the brand’s commitment to sustainability. Pepe Jeans London has partnered with the Ellen MacArthur Foundation, a leading organization working to advance the circular economy, to reduce its environmental impact. The brand is using recycled materials in its products and implementing innovative manufacturing processes to minimize waste..
Through its collaboration with Rita Ora and its focus on sustainability, Pepe Jeans London aims to connect with a new generation of consumers who are increasingly seeking brands that align with their values. The “After Hours” campaign is a testament to the brand’s ability to stay relevant and exciting in a rapidly evolving fashion landscape..
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Rita Ora’s captivating presence and effortless style make her the perfect ambassador for Pepe Jeans London’s “After Hours” campaign. The campaign’s visuals, captured by renowned fashion photographer David Sims, evoke a sense of freedom and exhilaration, reflecting the liberating spirit of London’s nightlife..
Ora’s outfits in the campaign are a testament to the brand’s design ethos, which blends contemporary trends with a timeless aesthetic. From the shimmering silver mini dress to the oversized denim jacket, each piece exudes a unique charm that resonates with the modern, fashion-forward consumer..
In addition to its focus on style and sustainability, the Pepe Jeans London “After Hours” campaign also highlights the brand’s commitment to inclusivity. The campaign features diverse models from various backgrounds, showcasing the brand’s belief that fashion should be accessible and empowering for all..
Pepe Jeans London’s collaboration with Rita Ora and its emphasis on sustainability and inclusivity have garnered positive feedback from industry experts and consumers alike. The brand’s unwavering dedication to creating stylish and environmentally conscious fashion has solidified its position as a leading force in the global denim market..
