True Capital, a European private equity firm focused on investments in the fashion, lifestyle, and consumer goods sectors, has acquired the Apparel Brands group, the parent company of menswear brands Bench and Nicce. This acquisition is a significant step for True Capital as it strengthens its position within the casualwear market and expands its portfolio of fashion brands..
**Bench: A Leading Menswear Brand in Asia**.
Bench, founded in the Philippines in 1987, has established itself as a leading casualwear brand throughout Asia. Known for its stylish and affordable clothing, Bench has a strong presence in the region with over 700 stores in 20 countries. The brand’s success is attributed to its ability to cater to the evolving fashion preferences of Asian consumers..
**Nicce: A Streetwear Brand with Global Recognition**.
Nicce, founded in London in 1982, has gained a cult following among streetwear enthusiasts worldwide. The brand’s signature logo and graphic designs have resonated with consumers, particularly those in the skateboarding and hip-hop communities. Nicce has expanded its presence beyond its UK roots and now operates in over 30 countries..
**True Capital’s Ambitions in Casualwear**.
True Capital’s acquisition of Apparel Brands aligns with its strategic focus on the casualwear market. The firm believes that there is significant growth potential in this segment, driven by the increasing demand for comfortable and stylish clothing. By acquiring Bench and Nicce, True Capital gains access to two well-established brands with a loyal customer base..
**Expansion Plans and Synergies**.
True Capital plans to leverage its expertise in brand building and retail operations to accelerate the growth of Bench and Nicce. The firm intends to expand the brands’ international presence, particularly in Europe and North America, through a combination of organic growth and strategic acquisitions. Additionally, True Capital will explore opportunities for synergies between Bench and Nicce, such as cross-brand collaborations and shared distribution channels..
**A Strategic Move for True Capital**.
The acquisition of Apparel Brands is a strategic move for True Capital, solidifying its position as a leading investor in the fashion industry. By adding Bench and Nicce to its portfolio, True Capital strengthens its presence in key markets and diversifies its revenue streams. The firm’s commitment to supporting the growth of these brands will undoubtedly shape the future of the casualwear segment..
