Iconic British menswear brand, Ben Sherman, has appointed BSI as its new global licensing partner to further enhance its global reach and product offering. The agreement, which covers all categories, will see BSI develop and manage product expansions including accessories, homeware, watches, eyewear, fragrances, and footwear..
Ben Sherman, known for its signature button-down Oxford shirts, has a strong brand heritage and a loyal customer base. With BSI’s expertise in licensing and brand management, the partnership aims to elevate Ben Sherman’s presence in existing markets and introduce the brand to new territories..
Commenting on the partnership, Mark Williams, CEO of Ben Sherman, said: .
