**SHEIN Acquires Stake in Forever 21**
**New York, March 10, 2023** – SHEIN, the fast-growing global e-commerce giant, has acquired a significant stake in Forever 21, the iconic American fast-fashion retailer. The acquisition marks a major milestone in SHEIN’s global expansion strategy and further strengthens its position as a leading player in the fashion industry.
**Strategic Investment**
SHEIN’s investment in Forever 21 is a strategic move that will enable the company to:
* Enhance its retail footprint in key markets, particularly in North America, where Forever 21 has a strong brand presence.
* Leverage Forever 21’s established supply chain and distribution network to optimize its own logistics operations.
* Gain access to Forever 21’s extensive customer base and marketing channels, expanding its reach and brand recognition.
**Complementary Synergies**
The acquisition creates a powerful synergy between SHEIN and Forever 21, combining their respective strengths in online and offline retail. SHEIN brings its robust e-commerce platform, vast product selection, and cost-effective pricing model to the partnership. Forever 21 contributes its established brick-and-mortar presence, loyal customer base, and expertise in physical retail operations.
**Joint Growth Opportunities**
The combined entity presents numerous growth opportunities for both companies:
* **Omni-channel Expansion:** SHEIN can leverage Forever 21’s physical stores to establish a more comprehensive omni-channel retail experience for its customers.
* **Enhanced Product Offerings:** Forever 21 can benefit from SHEIN’s extensive product catalog and introduce a broader range of trendy and affordable fashion items to its stores.
* **Global Expansion:** SHEIN’s global reach can support Forever 21’s international expansion plans, particularly in emerging markets where SHEIN has a strong presence.
**Executive Comments**
Xu Yangtian, CEO of SHEIN, commented on the acquisition: .
