Yony, a new American menswear brand, has opened its first California store, at Platform, an open-air shopping center in the heart of Culver City. Founded in New York City in 2021 by designer and entrepreneur Jesse Willes, the brand focuses on elevated essentials and wardrobe staples, updated with modern touches and an emphasis on sustainable practices. The Culver City store is a 1,000-square-foot space on the ground floor of Platform, next to the new Free People store and across from Zara. The airy and inviting store features a variety of Yony’s signature pieces, such as its best-selling chore coats, workwear-inspired trousers, and elevated basics like tees and hoodies, as well as a selection of accessories and home goods..
The store’s design reflects Yony’s commitment to sustainability: The walls are made of reclaimed wood, the fixtures are made of recycled materials, and the decor includes vintage pieces and artwork that have been sourced locally. The store also features a .
