**PUMA’s Black History Month Campaign Celebrates and Empowers Emerging Black Designers**
In recognition of Black History Month, sportswear giant PUMA has launched a multifaceted campaign that shines a spotlight on and supports emerging Black designers. The campaign, titled ‘Forever Faster,’ aims to amplify the voices and talents of Black creatives within the fashion industry and beyond.
**A Platform for Black Creativity**
At the heart of the campaign is a collaboration with the Black Fashion & Beauty Collective (BFBC), a nonprofit organization dedicated to fostering diversity and inclusion in the fashion and beauty industries. Through this partnership, PUMA is providing a platform for BFBC designers to showcase their work and gain exposure to a wider audience.
Six talented designers, selected by BFBC, have been commissioned to create exclusive capsule collections for PUMA. These designers include:
* **Fe Noel** (NOEL STUDIOS) – A New York-based designer known for her vibrant and Afro-centric designs.
* **Amira Rasool** (The Folklore) – A Brooklyn-based designer whose work explores themes of identity, culture, and empowerment.
* **Kimberly Goldson** (KIMBERLY GOLDSON) – A Los Angeles-based designer specializing in sustainable and ethically made clothing.
* **Brandon Blackwood** (Brandon Blackwood NYC) – A New York-based designer known for his iconic vegan leather handbags.
* **Edvin Thompson** (Theophilio) – A Brooklyn-based designer whose work is inspired by his Caribbean heritage.
* **LaQuan Smith** (LaQuan Smith) – A New York-based designer celebrated for his glamorous and body-conscious designs.
**Exclusive Capsule Collections**
Each designer has created a unique capsule collection that reflects their individual style and perspective. The collections feature a range of apparel, footwear, and accessories, all infused with the designers’ unique aesthetic.
From Fe Noel’s vibrant prints to Amira Rasool’s empowering messages, the capsule collections celebrate the diversity and creativity of Black designers. They will be available for purchase starting February 1st, 2023, at select PUMA retail stores and online.
**Beyond Fashion**
In addition to supporting emerging designers, PUMA’s Black History Month campaign also includes a series of initiatives aimed at empowering the Black community and fostering a more inclusive fashion industry.
The brand has pledged to donate a portion of the proceeds from the capsule collection sales to BFBC to support their ongoing programs and initiatives. PUMA is also hosting a series of workshops and mentorship opportunities for Black creatives throughout the month of February.
**A Commitment to Diversity and Inclusion**
The ‘Forever Faster’ campaign underscores PUMA’s ongoing commitment to diversity and inclusion in the fashion industry. The brand recognizes the importance of amplifying the voices and talents of Black designers and creating a more equitable and representative industry landscape.
By partnering with BFBC and showcasing the work of emerging Black designers, PUMA is not only celebrating Black history but also investing in the future of the fashion industry. The campaign is a testament to the brand’s belief in the power of creativity and the importance of fostering a more inclusive and diverse fashion community..
