The collection launches with a campaign shot on the French Riviera, in and around Marseilles. The brand worked with LA-based film photographer Drew Escriva. Moore also worked closely with the creative team on styling and location scouting.

“Demi Moore has captivated millions throughout her paramount career. With undeniable style and an impressive eye for detail, we felt she was the perfect match for Andie,” said Michelle Copelman, vice president of brand and design at Andie. 

“Demi was a part of every step of the design process, from sketches and silhouettes to fabric selection and finalizing the finishing touches. We are so excited to partner with such an influential fashion icon on this very special collection and can’t wait to share it with women everywhere.”

Moore is an early investor in Andie and a long-term supporter of the brand, which is celebrating its five-year anniversary this year. The pair previously collaborated on a campaign titled ‘Together’, which featured Moore’s daughters Rumer, Scout and Tallulah Willis, and celebrated the brand’s strong themes of comfort, fit and style. 

“After partnering for last year’s Together campaign, I was excited to collaborate with the brand again. This time, we united to design an entirely new swimwear collection together” said Moore. 

“Andie swimsuits have become staples in my wardrobe. Working directly with the Andie team to create meaningful swim pieces influenced by my penchant for vintage fashion, while keeping in mind women at every stage of their lives, was an inspiring and fulfilling experience.”

The collection unveiled its first release on Thursday with a second drop coming on July 15. It is available online and in the brand’s pop-up stores in Sag Harbor, NY, and Berkeley, CA.