The store also offers immersive experiences that celebrate the brands rich history and inspires play, such as an in-store playtest area that allows consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing.

Moreover, the new store has an ‘Equipment Room’, where shoppers can rent select products to playtest on their own outside of the store before purchasing across sports like tennis, pickleball, basketball, football, volleyball and more

“We are thrilled to bring the in-person expression of our brand to the West Coast, and there’s no better place to start than Santa Monica,” said Gordon Devin, president and general manager, Wilson Sportswear. 

“From our first retail location in Chicago, to opening multiple locations across the country, Wilson is dedicated to celebrating athletes of all levels through a premium range of products and experiences.”

Wilson has quickly expanded its retail operations over the last year. It currently operates two stores in Chicago and three in Manhattan, including their SoHo flagship and stores on the Upper East Side and Columbus Circle. 

Earlier this year, the company equally appointment Marta Kostyuk as its first-ever brand ambassador and advisory staff member.