Fabletics expands offering with new Any-Wear collection
Fabletics
El Segundo, California-based Fabletics said the new Any-Wear collection is a “life wear line” made up of performance-ready styles for everyday life, offering a melange of sports and casual attire that is designed to be worn anywhere and at any time — to the office, working from home, running errands or socially with friends.
The 18-piece collection, made up of sets, coordinates, separates and a new midi dress, offers nine colour choices and four premium fabrics including vegan leather, cloud seamless and Fits-perfect Ponte, which can be mixed and matched to create a variety of looks.
Key pieces from the collection include the 24/7 Pant, a dressier pant which comes in two styles (the 24/7 Skinny
There’s also the Sleek Knit Pant, which is available in three different styles including the Sleek Knit Drawstring Pant, Sleek Knit Wide Leg Pant and Sleek Knit Tapered Pant.
The Any-Wear Collection debut comes on the back of two years of product category expansion for the digitally native activewear brand, co-founded by actress and entrepreneur, Kate Hudson, in 2013.
In April 2020, Fabletics expanded into menswear, backed up by its lounge category expansion in September 2021. Most recently, it launched ‘Velour’ — a retro-inspired velour collection and campaign fronted by Vanessa Hudgens.
“At Fabletics, we are always looking for innovative ways to accommodate the evolving lifestyles of our customers,” said Jennifer Chevchek, VP of women’s design, Fabletics.
“We’ve listened to what our community wants, and the Any-Wear Collection is designed to give our customers a reason to wear Fabletics 24 hours a day, 7 days a week. As we continue to expand our style portfolio, we are thrilled to branch into designing performance-ready looks for all occasions.”
Fabletics’ Any-Wear Collection is available now on www.fabletics.com and in Fabletics retail locations across the U.S. and Europe, in sizes XXS-4X.
