Inside the Peter Do x Banana Republic Collab That’s Already Selling Out

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In case you haven’t heard, Banana Republic is having a moment. Its staples—those slacks, safari shirts, and sweaters you or your parents once bought at the mall—have been given a fresh spin to bring them into the now. And the crowning jewel of Banana Republic’s rebrand? A new collaboration with Peter Do, a New York–based designer who’s currently the toast of the high-fashion crowd, which drops on October 10.

The 28-piece collection debuted last month at Do’s Paris Fashion Week show, where it was slipped in among his label’s garments. (It was hard to tell which was which.) Reworking classic silhouettes from the Banana Republic archive, Do turned utility shirts into gender-neutral dresses, while skirts were outfitted with trench-inspired buttons. Much of it is modular, featuring detachable sleeves for transitional dressing. Most excitingly, the drop includes Peter Do staples like nipped-waist blazers, long belts, and pleats—all in the designer’s signature muted color palette.

“It has always been one of my goals to make Peter Do [the label] more affordable and accessible to a wider audience,” Do tells Glamour. Prices range from $100 for a top to $1,200 for select outerwear, a little higher than Banana Republic’s usual fare. But it’s the most democratic price point for Do’s work yet; his namesake label’s white T-shirts start at nearly $300. “This felt like the perfect opportunity to do so without sacrificing both brands’ commitment to high quality, timeless design, tailoring, and craftsmanship.”

Monica Feudi

To fully understand the phenomenon of Peter Do, it helps most to consider what the designer isn’t: a showboater. He’s usually photographed from behind or in a face mask. His atelier is based in Sunset Park, Brooklyn, eschewing the glitz of Manhattan. After being revealed as the new creative director at minimalist label Helmut Lang, he showed a collection that largely bowed to its namesake designer’s legacy.

“I wasn’t sure [about the collaboration] at first because we have always been very careful not to add more stuff into the world, but to create pieces that can be reworn for years to come,” says Do, who worked under Phoebe Philo at Celine and has been worn by the likes of Zendaya and Kylie Jenner. “We visited the BR stores in New York City, and I was pleasantly surprised by the quality of the collections, so it felt right to have the conversation with them right now.”

The process took Do and his team to the Banana Republic archive in Tribeca and to the brand’s headquarters in San Francisco. Much of the collab, the designer says, takes inspiration from its early mail-order catalogs. “I designed this collection in the same way that I design our Peter Do collections,” Do explains. “The overall approach was very similar, from the extensive research into the BR archives, to the sketching process, to draping techniques.” (Presenting the clothing at his runway show only drives this point further.)

You could call the result a diffusion line, but the super-wearable minimalist collection looks more like an uncut version of the designer’s vision than anything else. Trust us: It’s going to disappear from the site (and the select stores in which it’s stocked in the United States, Canada, and Japan) before long. If you’ve been wanting to invest in a Peter Do piece, don’t wait around—shop our editors’ favorites below.