Hoff lands in London with a store on Regent Street
Roberta HERRERA
Spanish brand Hoff, known for its sneakers and progressively expanding its range to include clothing and accessories, continues its international expansion by making its debut in London. The brand has chosen a location at 205 Regent Street
Covering 49 square meters of space, the store follows the interior design theme seen in other Hoff outlets, characterized by the use of color, elements like steel and natural stone, and organic shapes in central pieces like the checkout counter.
This is the third directly managed international store for Hoff, which began its venture into international retail in early summer with an opening in Paris, and in September, it opened its doors in Lisbon.
The brand also operates via the franchise format in Israel and Mexico, with two stores in each market. As reported on Friday in a press release, it plans to continue growing with this business model in Latin America, with Honduras and Guatemala among its upcoming destinations.
In parallel with its international development, Hoff continues to grow in Spain. This year, it has opened stores in Vigo, Santander, and San Sebastián. Their plans for the remainder of 2023 involve adding more points of sale in Spain and Portugal.
The company was founded in 2017 by Fran Marchena. Initially, it focused on sneakers and online distribution, but it now offers clothing and accessories in its catalog, and its retail network includes around 1,300 multi-brand points of sale in 45 markets.
For the fiscal year 2022-2023, the company reported a turnover of 46.7 million euros, and for fiscal year 2023-2024, it aims to reach 60 million euros, with a target of 100 million euros by 2025.
