White Castle and Fat Joe launch clothing capsule collection
Fast-food hamburger chain White Castle has teamed up with Grammy-nominated artist, entrepreneur, and philanthropist Fat Joe to launch an exclusive line of Night Castle merchandise.
Drawing inspiration from street fashion and the graffiti art style at the heart of hip-hop culture, the line features a black shirt with “Fat Joe” in bold white cursive typography on the front and an image of Fat Joe, including elements of emceeing and Sliders, on the back.
It also features knee-length black shorts showcasing “Fat Joe” in White Castle’s signature blue cursive on the right knee, and an all-black trucker-style hat with “Fat Joe” in White Castle’s classic white cursive.
Available in limited quantities, this exclusive merchandise can be purchased at HouseofCrave.com, White Castle’s online store. All of the net sales proceeds will go to the Renaissance Youth Center, Fat Joe’s chosen charity for this venture.
“White Castle was a staple of my childhood, so it’s a full-circle moment to team up with them on this Night Castle clothing collection,” said Fat Joe.
“I remember growing up in the Bronx and grinding to make a name for myself, so I’m glad that we’re in position to pay it forward and use a portion of proceeds from this collaboration to support the next generation of young leaders from my hometown.”
This is not the first time White Castle and Fat Joe have joined forces. In 2022, they introduced the Spicy Joe Slider and Sloppy Fries to celebrate “Joenuary,” a month dedicated to all things Joe.
“When White Castle and Cravers Hall of Famer Fat Joe team up -that’s one great combo -and this new merch adds some swagger and fun” added Jamie Richardson, vice president at White Castle. “Night Castle is all about feeding the souls of craver generations everywhere – and this collab with Fat Joe does just that.”
