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Reebok appoints Shaquille O’Neal as president of basketball

Reebok appoints Shaquille O’Neal as president of basketball Authentic BrandsReebok Reebok As Reebok’s first-ever president of basketball, the former NBA star will lead the brand’s basketball category strategy and cultivate partnerships with athletes and organizations. Reebok’s partnership with O’Neal goes…

Eddie Bauer unveils rebrand

Eddie Bauer unveils rebrand Outdoor apparel and lifestyle brand Eddie Bauer unveiled on Tuesday its grand plans for a brand evolution.  Eddie Bauer unveils rebrand. – Eddie Bauer Led by Tim Bantle, the brand’s CEO who is celebrating one-year at…