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Study: The brand strategy behind Uniqlo’s basics

Study: The brand strategy behind Uniqlo’s basics Translated by Cassidy STEPHENS As UniqloLectraFast Retailing The brand’s linen collection – Uniqlo Firstly, Uniqlo prices are different from country to country. The fashion chain is pursuing a more premium strategy in Europe,…

Puma reorganises global marketing organisation

Puma reorganises global marketing organisation By DPA The German sports company is reorganising its global marketing organisation. The goal is to further strengthen the Puma Richard Teyssier – PUMA Going forward Puma’s global marketing organisation will be based at the…

Bella Hadid Is Back! And in Bridal Lingerie

Traditional wisdom warns against wearing a wedding dress for reasons other than marriage. It would be like announcing to the universe, “I really don’t care about romantic fate, please bring on the misfortune!” as if to take a sledgehammer to…