“We have an incredible opportunity to leverage Claire’s relevance, impact and equity to build compelling content that appeals to Gen Zalpha. This connection, combined with Sony Pictures Television, a true leader in the industry and expert in the space, will integrate Claire’s branded programming into the lives of the most pivotal generations of today,” said Kristin Patrick, EVP and chief marketing officer of Claire’s. 

“In our ongoing dialogue with Gen Zalpha, they have told us they would love to see more content from us, and I am thrilled that we can partner with Sony Pictures Television to create this series to deepen our engagement and express the power of our brand in unique, new ways. We will partner to not only produce highly original programming and IP, but also amplify the brand’s global resonance and expand our consumer interaction through content that is socially immersive and shoppable entertainment.”

Claire’s and SPT – Kids also envision producing merchandise and experiences tied to the series. This move aligns with Claire’s ongoing commitment to offering a meaningful and self-expressive platform for Gen Zalpha. 

Joe D’Ambrosia, executive vice president and general manager of Sony Pictures Television — Kids added, “We’re excited to partner with Claire’s, they bring a powerful ‘loved-brand’ legacy and massive loyal following of a highly engaged audience. They also bring a wealth of inspiration to fuel our creativity and the potential of what we can launch to excite this generation through the power of unique and immersive storytelling.”