SKIMS, the shapewear and loungewear label founded by Kim Kardashian West, has made its debut in the menswear market with a comprehensive assortment of pieces ranging from undergarments to loungewear. To commemorate the launch, SKIMS unveiled an all-star advertising campaign featuring an impressive lineup of celebrities and influencers who embody the brand’s commitment to inclusivity and boundary-pushing aesthetics..
The SKIMS’ foray into menswear has been met with widespread anticipation, as the brand has garnered a loyal following for its innovative designs and focus on body positivity. With the launch of this new collection, SKIMS aims to provide men with the same level of comfort, support, and style that has become synonymous with the brand..
The menswear collection boasts a curated selection of undergarments, loungewear, and basics designed to seamlessly blend comfort and style. It features a range of silhouettes, including boxer briefs, trunks, and tank tops, all crafted from high-quality fabrics that offer unparalleled comfort and support. The loungewear line includes cozy hoodies, sweatpants, and joggers, perfect for lounging at home or running errands..
To celebrate the launch of the menswear collection, SKIMS enlisted a diverse cast of celebrities and influencers to star in its advertising campaign. The campaign features notable personalities like Jay Ellis, Pete Davidson, Tyga, and Minnesota Vikings wide receiver Justin Jefferson. Each of these individuals represents a unique aspect of the SKIMS’ ethos, embodying the brand’s message of confidence, self-expression, and breaking down traditional gender norms..
The SKIMS’ menswear collection is now available for purchase on the brand’s website. With its emphasis on comfort, style, and inclusivity, the collection is poised to make a significant impact in the menswear market. As SKIMS continues to push boundaries and redefine industry standards, the launch of the menswear line marks a significant milestone in the brand’s journey towards becoming a global lifestyle powerhouse..
