**Su00e3o Paulo, Brazil** – Alpargatas, the Brazilian footwear company known for its Havaianas flip-flops, has appointed Mauricio Bastos as its new CEO. Bastos, who previously held leadership positions at Mondelez International, will take the helm on April 1, 2023..
Bastos brings over two decades of experience in the consumer goods industry to Alpargatas. At Mondelez, he served as President of the company’s Latin America region, where he oversaw a portfolio of iconic brands including Oreo cookies, Cadbury chocolates, and Trident gum. Prior to Mondelez, Bastos held senior management roles at Unilever and Procter & Gamble..
Alpargatas is the leading footwear company in Brazil and a global player in the casual footwear market. The company’s flagship brand, Havaianas, is renowned for its simple design, vibrant colors, and comfortable fit. Havaianas flip-flops have become a symbol of Brazilian culture and are sold in over 100 countries worldwide..
The appointment of Bastos as CEO marks a new chapter for Alpargatas. The company is looking to accelerate its growth both in Brazil and internationally. Bastos is expected to leverage his experience in brand building, innovation, and global expansion to drive Alpargatas’ continued success..
In a statement, Alpargatas’ Chairman of the Board, Roberto Klabin, expressed confidence in Bastos’ ability to lead the company into the future. .
