Renowned athletic footwear and apparel brand HOKA has taken a bold step forward in its global expansion by opening its first European store in the vibrant heart of London, Covent Garden. This strategic move marks a significant milestone for HOKA, solidifying its commitment to the European market and offering consumers an immersive brand experience..
The new store, located at 18-19 Floral Street, embodies HOKA’s ethos of performance and innovation. Spread across two floors, the space showcases the brand’s latest collections, including the highly acclaimed running shoes, trail shoes, and outdoor gear. The store’s design reflects HOKA’s dedication to providing exceptional customer service, with knowledgeable staff ready to guide visitors through the product range, offering personalized recommendations tailored to their specific needs..