Authentic Brands Group (ABG), a leading brand management company, has appointed BBC International, a global fashion and lifestyle distributor, as the exclusive distributor for DC Shoes in Latin America and the Caribbean. This strategic partnership aims to leverage BBC International’s expertise and network to expand DC Shoes’ footprint in these regions..
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BBC International boasts a strong presence in the Latin American and Caribbean markets, with a vast distribution network and established relationships with key retailers. Through this partnership, DC Shoes will gain access to BBC International’s extensive infrastructure and local market expertise, enabling the brand to reach a wider consumer base and enhance its brand recognition in the region..
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Under the terms of the agreement, BBC International will be responsible for the distribution of DC Shoes footwear, apparel, and accessories through a variety of channels, including retail stores, department stores, and online platforms. The partnership will initially focus on key markets such as Mexico, Brazil, Chile, Colombia, and Peru, with plans to expand to additional countries in the region over time..
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Commenting on the partnership, Jarrod Weber, Group President of Action Sports at Authentic Brands Group, expressed excitement about collaborating with BBC International to accelerate DC Shoes’ growth in Latin America and the Caribbean. He emphasized BBC International’s proven track record in the region and its commitment to delivering exceptional brand experiences..
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