Iconic British menswear brand Ben Sherman has announced a new global licensing agreement with BSI Group. The deal encompasses the brand’s entire product portfolio, including apparel, accessories, footwear, and fragrances. BSI Group, a leading global provider of assurance, compliance, training, and consulting services, will be responsible for managing Ben Sherman’s global licensing program..
The partnership aims to expand Ben Sherman’s global presence and enhance its brand recognition. BSI Group’s extensive network and expertise in licensing will enable Ben Sherman to reach new markets and strengthen its position in existing ones..
Under the terms of the agreement, BSI Group will work closely with Ben Sherman to develop and execute strategic licensing partnerships worldwide. The focus will be on identifying and collaborating with licensees that share Ben Sherman’s brand values and aspirations..
Commenting on the partnership, Daniel Harrod, CEO of Ben Sherman, said: ‘We are thrilled to partner with BSI Group, a highly respected and experienced player in the licensing industry. Their global reach and expertise will be invaluable as we embark on this new phase of growth for Ben Sherman.’.
David Russell, Global Commercial Director at BSI Group, added: ‘We are delighted to have been appointed as the global licensing partner for Ben Sherman. The brand’s rich heritage, iconic status, and loyal customer base present a fantastic opportunity for us to drive its growth and success on a global scale.’.
Ben Sherman is a renowned British brand with a rich history dating back to 1963. Known for its sharp tailoring, mod-inspired designs, and signature Oxford button-down shirts, the brand has become synonymous with British style and heritage..
BSI Group has a proven track record in managing licensing programs for leading global brands. The company’s comprehensive services include market research, due diligence, contract negotiation, royalty management, and quality control..
The new global licensing deal between Ben Sherman and BSI Group is a significant step forward for both companies. It is expected to play a pivotal role in driving Ben Sherman’s global expansion and establishing the brand as a leading player in the international fashion landscape..
