**AI-Based Counterfeiting at the Heart of US Accusations Against Shein**
* US Customs and Border Protection has confiscated goods worth millions of dollars from Shein over counterfeiting concerns.
* Shein is accused of using AI to generate counterfeit designs that closely resemble those of luxury brands.
* Experts warn that AI-based counterfeiting could pose significant risks to the fashion industry.
**Shein’s AI-Powered Counterfeiting Scheme**
The US Customs and Border Protection (CBP) has seized a significant amount of counterfeit goods from Chinese fast-fashion retailer Shein. The confiscated items, which include clothing, accessories, and footwear, are estimated to be worth millions of dollars.
According to the CBP, Shein is suspected of using artificial intelligence (AI) to generate counterfeit designs that closely resemble those of luxury brands. The AI algorithms are trained on a vast database of copyrighted and trademarked designs, allowing them to create convincing replicas.
**Expert Concerns on AI-Based Counterfeiting**
Experts in the fashion industry have expressed concern over the implications of AI-based counterfeiting. They warn that this technology could pose a significant threat to the industry’s intellectual property rights and revenue streams.
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