“Today, digital fashion is on the rise, and mobile gaming is the fastest-growing form of media on the planet. In 2021, 49% of mobile gamers worldwide were women and there were a staggering 83 billion mobile game downloads worldwide, according to data.ai. Especially considering the emerging excitement for virtual fashion, we are thrilled to partner with Muus to create an elevated, gamified e-commerce experience that spotlights our latest collections and puts the consumer front and center.”

GGP recently announced $5 million in seed round funding for Muus. Together, GGP and Muus want to work to advance diversity in gaming, Web3 and fashion.

The Muus founding team is women-led and members are gaming and fashion/beauty industry veterans who worked at and with fashion brands, including Bottega VenetaAgent ProvocateurCalvin KleinMonique Lhuillier

“Revolve is a trailblazer in the fashion industry with an incredibly loyal community,” added Amber Bezahler, co-founder and CEO of Muus. 

“Through our partnership, players will connect with their favorite brands from Revolve and FWRD, and engage with trends through a gamified shopping and styling experience, collectible assets, and deep social interaction. The platform will serve as a fashion playground, empowering players to become their own tastemakers by providing tools for creative expression, peer-to-peer engagement and social sharing.”