Pippa Wicks exits John Lewis, Naomi Simcock steps up for now

Pippa Wicks exits John Lewis, Naomi Simcock steps up for now

One of John Lewis

John Lewis Partnership

Her replacement on an interim basis is Naomi Simcock, the firm’s retail director. She’s a 12-year veteran of the company and has worked across a variety of roles in both its John Lewis and Waitrose brands. She was previously with M&S

As an executive director, Wicks had a seat on the firm’s board and had overseen key areas including trading, merchandising, marketing, product development and services.

Most notably, under her watch, the venerable Never Knowingly Undersold price-matching promise was ditched as part of the overall revamp of the John Lewis brand that she oversaw, and the successful budget Anyday own-brand was introduced.

She was also in charge recently when the company cut its ties with the ad agency that had been responsible for the firm’s headline-grabbing Christmas ads for over a decade. 

Wicks had joined the company from the Co-op in August 2020, at the height of the pandemic.

Partnership chair Sharon

Wickes herself added: “I am proud of the considerable transformational progress the highly talented John Lewis team has made over the past few years, especially given the difficulties caused by the pandemic. It has been a real privilege and honour to work for the partnership and help transform John Lewis which is one of the most respected brands in the country.”

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