Next inks major sportswear deal with Fanatics

Next inks major sportswear deal with Fanatics

Fashion retail giant Next

The deal is a big European move for Fanatics, tying up with major retailer outside the US for the first time. It gives Next’s customers access to the platform’s massive range of licensed sports merchandise across European football leagues and teams, including Manchester United, Chelsea, Paris Saint-Germain, the English Football Association, and international football teams, plus rugby, Formula 1, and NFL, NBA and the MLB

Matthew Primack, Senior VP for International Business Affairs and Development at Fanatics, said: “This new partnership with Next, one of the most popular retailers in the UK… is great news for [its] customers… who will now also be able choose from a range of products, designs and styles from their favourite sports leagues, events, teams or players.”

Fanatics, which has a number of similar partnerships with retailers in the US, including Foot LockerNordstrom

It also said the new expanded licensed sports collection, now live on, has sizing and options for all members of the family and is highlighted by apparel, jerseys and headwear, across a wide-ranging portfolio of brands, such as Fanatics, NikePumaNew Era

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