“From permanent retail locations to pop-ups, we will celebrate athletes of all levels and offer them the best of Wilson, ranging from premium products to curated experiences.”

The 8,000 square-foot, two-floor uptown location is focused on the brand’s continued commitment to sport and highlights an expansive product offering across sport categories.

In particular, it features a multi-use court on the lower level where visitors can test out the brand’s latest equipment apparel and accessories, as well as features Wilson’s first-ever ‘Equipment Room’.

The Equipment Room allows shoppers to rent select products to playtest before purchasing. The program is available across baseball, softball, tennis, pickleball, basketball, football, volleyball and more, with rental fees ranging from $5-$10 per day based on product.

The store will also house Wilson’s athletic-lifestyle sportswear collection, available for both men and women and in-store services such as a full-time racket stringing maestro, ball glove personalization, club fittings and a golf simulator.

Earlier this year, Wilson opened of its first flagship store in SoHo, New York City. Wilson opened its first brick-and-mortar store in its hometown of Chicago in July 2021, and a NYC pop-up store in September 2021.

Looking ahead, the brand will also debut their annual pop-up at the US Open, where Wilson has been the official ball and racket stringer for over 40 years.