REI Co-op names new head of physical stores, retail operations

REI Co-op names new head of physical stores, retail operations


Mary-Farrell Tarbox – REI Co-op

In her new role, ​Tarbox will lead REI’s nearly 180 physical stores and retail operations team. She will strive to deliver on the co-op’s goals for the retail organization that include advancing the employee experience, customer service and culture of continuous improvement.

 ​“Mary-Farrell is a proven leader in omni-channel operations. Her more than 30 years of leading successful teams across multiple retail environments made her a clear choice,” said Cameron Janes, REI Co-op chief commercial officer.

“As REI’s retail presence expands across the nation, she will have a key role in helping the co-op achieve our aspiration to serve a 50-million-member community.”

A retail veteran with more than 30 years of experience, Tarbox was most recently a regional vice president at Bed, Bath and Beyond where she oversaw 370 stores. She has also held senior leadership roles in retail and human resources at Crate & Barrel, Petsmart, Inc. and Target

​“I have always admired REI for its commitment to its employees, members and helping get more people outside,” said Tarbox. “I look forward to being part of a great team that delivers on the co-op’s mission to support the outdoor community.”

REI is a specialty outdoor retailer, headquartered near Seattle. It is the nation’s largest consumer co-op, with a growing community of 21.5 million members.

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