Frasers mulls bid for I Saw It First – report

Frasers mulls bid for I Saw It First – report

Frasers Group is never far away from mulling an acquisition, or at least heading the media rumour mill in being linked to one. So Monday brought news that the UK group may be making a play for online fast-fashion retailer I Saw It First, currently owned by Boohoo

I Saw It First

According to a report in The Telegraph, Frasers Group sees I Saw It First as a potential takeover target within weeks. However, the paper’s sources also said a deal could fail to materialise. 

The report also said that Boohoo could also be a potential bidder for the business. BothDebenhams

However, the Sports DirectFlannelsMissguided

Buying Missguided gave Frasers access to and wider know-how of the online fashion market and I Saw It First would fit well into its growing ambitions for the sector. 

In recent weeks, Frasers Group has also taken a 29% stake in Australia’s fashion platform MySale

The company said its interest in MySale would create “an opportunity for a strategic partnership whereby end-of-line group products can be cleared via an established clearance channel”. 

After helping co-found Boohoo with his brother Mahmud, Kamani. went on to launch I Saw it First in 2017.

The UK-based fashion e-tailer has seen sales in its domestic market soaring, despite a drop in international revenues in the latest financial year, according to accounts filed at Companies House in early July. It currently boasts a customer base of more than 3 million, with a focus on the female shopper aged 30 and under.

In the year to 3 October, overall sales rose 30% to reach £74.7 million. However, the company remains loss-making with a £7.7 million deficit on a pre-tax basis, wider than the £7.5 million loss of the previous year.

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