Sergio Ramos is Mizuno’s new ambassador
The Japanese sporting goods brand collaborates with the Paris Saint-Germain defender. Sergio Ramos is officially Mizuno
The Andalusian will wear the Morelia Neo
“I am proud to be the new ambassador of Mizuno, a Japanese sports brand with such a rich history in soccer,” said the Spanish athlete, mentioning how he would wear the shoes in his childhood. “When I recently tried on my new Mizuno shoes, they instantly reminded me of my youth. They are simply quality, in terms of feel, lightness and fit,” said the PSG
Mitsuhiro Okamoto, President of Mizuno EMEA, said: “As a brand, Mizuno’s philosophy is to motivate and support athletes in their journey towards their goals, regardless of their level. With Sergio, we have signed a partnership agreement that not only reflects our brand values, but also helps to encourage everyone to excel in their sport.”
Ramos is no stranger to collaborations with brands, both individually and as a team. Recently, his current team joined forces with the LVMHDiorJordanNike
Similarly, it is not the first time that the Japanese firm has signed a footballer as an ambassador. In 2018, it announced its collaboration with fellow Spaniard Fernando Torres, now retired but who at the time was competing in the Japanese league with the Sagan Tosu club.
Founded in 1906 by Rihachi Mizuno, the sportswear brand is a leader in the Japanese market and is present in more than 60 countries around the world. Headquartered in Osaka, the company saw sales increase by 1% in the first nine months of its current financial year, between April and December 2020, to 124.9 billion yen (€949 million). Sales were particularly boosted by its golf products.
