Lululemon names Michael Aragon CEO of Mirror

Lululemon names Michael Aragon CEO of Mirror

Vancouver-based athletic wear company Lululemon Athletica Inc. announced on Thursday the appointment of Michael Aragon as CEO of Mirror, its interactive at-home gym concept, and Lululemon Digital Fitness. 

Lululemon names Amazon exec as CEO of Mirror. – Facebook: Lululemon

In this role, Aragon will oversee the development and expansion of the Mirror in-home digital platform. He will begin his role on January 17, 2022, and will report directly to chief executive officer, Calvin McDonald

“Mike Aragon has an impressive track record of building successful brands by connecting people and building communities through digital content and experiences,” said McDonald. “He is the ideal leader to chart the path forward for Mirror as we engage with the more than 10 million Lululemon guests who live the sweat life.”

Aragon joins Lululemon from Amazon

Prior to Amazon, Aragon served as general manager, VRV at Ellation, Inc., and spent more than a decade with the Sony

“Lululemon is a brand synonymous with well-being and building communities, with an incredible opportunity to create the most engaging fitness content available in the industry,” said Aragon. “Mirror has a strong market position with a growing subscriber base, and I look forward to building upon this solid foundation and defining the next chapter of growth with the talented Mirror team.”

Lululemon bought Mirror for about $453 million in July 2020. It initially invested in Mirror in 2019, in a deal that also included a content partnership. The appointment comes as Nike

Lululemon said in a statement: “The patents in question are overly broad and invalid. We are confident in our position and look forward to defending it in court.”

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