Surf brand Piping Hot links with UTS for sustainable seaweed-based fibre
As the search for planet-friendly materials continues, Australian surf and fashion brand Piping Hot said on Tuesday that it has linked with the University of Technology Sydney (UTS) in a research partnership to develop a sustainable fibre made from seaweed.
It said it has “commissioned this innovative biomaterial research as a vital investment in its mission for clean oceans”.
Starting this month, UTS climate scientists “will be building a prototype fibre developed in response to Piping Hot’s ambition to protect oceans for future generations. The bio-based solution will sequester carbon from the ocean and reduce the environmental impact of synthetic fibres”.
The company can hardly be described as unambitious as it discusses this development, referring to it as something that “could transform the global polyester industry”.
The 47-year-old brand is all about an Australian coastal lifestyle and its focus on the health of the oceans makes sense from that viewpoint. It said it’s “on a mission to protect the oceans” and its focus is “transparency, circularity and recycled materials”.
