Authentic Brands Group acquires Rockport out of bankruptcy
Authentic Brands Group
Rockport is expected to expand Authentic’s diverse footwear portfolio with a trusted brand, committed to comfort and technical product innovation. In particular, Authentic said it is poised to leverage its expertise in brand development and strategic partnerships to propel the Rockport brand. The financial terms of the deal were not disclosed.
Jamie Salter, founder, chairman and CEO of Authentic, said, “Rockport’s core consumer is more active than ever. The brand’s offering is a perfect addition to our portfolio with opportunities for category expansion into apparel, accessories, outerwear, travel and more.” Salter added, “There is a significant addressable market, presenting opportunities for the brand to evolve into a full lifestyle offering with a focus on innovation and comfort.”
Coinciding with this news, Authentic announced that it has signed a long-term licensing agreement with key partner Marc Fisher Footwear, the US footwear partner for Authentic-owned Nine WestBoots
As part of the agreement, Marc Fisher will become the core footwear partner for Rockport in the US, taking on the brand’s footwear design, wholesale and e-commerce operations in the territory.
“We are excited to partner with Authentic on Rockport, a brand with great consumer equity,” said Marc Fisher, CEO of Marc Fisher Footwear.
“Rockport’s strong connection to its core consumer presents compelling growth opportunities within the men’s footwear market, and we look forward to continuing to build upon its foundation with Authentic.”
The Rockport purchase follows Authentic’s recent purchases of British brand Hunter boots in June. It also recently partnered with fashion company Vince
Looking ahead, Authentic said it plans to announce additional partners for Rockport in the coming months.
