11teamsports takes over Kickz
Cassidy STEPHENS
11teamsports has bought the Munich-based basketball retailer Kickz. With the acquisition, the group aims to expand its team sports expertise in basketball and strengthen its performance category.
“Our goal is to become the largest team sports authenticator in Europe. With Kickz, we are gaining a prominent and strong retailer for our group. We are delighted to welcome the team to our 11teamsports Family,” says Ralf Fäßler, CEO 11teamsports Group.
The multi-brand retailer Kickz was founded in Munich in 1993 and is focused on basketball and sneaker culture. The company operates a total of 5 stores in Berlin, Hamburg and Munich. In March, Kickz opened a 600-square-metre space, its largest store to date on Berlin’s Ku’damm.
In addition to brick-and-mortar and online retail, Kickz is known for putting basketball in the spotlight through initiatives and partnerships and for providing basketball players of all ages and genders with a platform.
Mark Petereit, Co-CEO Kickz.com GmbH:
11teamsports is a leading team sports specialist for products and team services, especially for amateur teams. Headquartered in Satteldorf, Germany, the company employs more than 1,000 people in 22 European countries and is part of the 11teamsports Group, whose umbrella also includes the Top4Running and WePlay brands.
The company sells its range of products via its own online shop throughout Europe and operates more than 71 shops, including a flagship store in Berlin and shops in Vienna, Zurich, Prague, Athens
The team sports expert also cooperates with over 10,000 amateur teams and more than 100 professional clubs and associations across Europe, such as FC Schalke 04, SC Freiburg, Rapid Wien, the German Football Association and the Slovenian national team.
