American Eagle debuts ‘The Summer I Turned Pretty’ collection
Fibre2Fashion
American Eagle OutfittersThe Summer I Turned Pretty, Christopher Briney, Gavin Casalegno and Lola Tung. The brand has also debuted the AE + The Summer I Turned Pretty collection, available in stores and online.
“American Eagle has been a favourite back-to-school destination for decades,” Jennifer Foyle, president and executive creative director – AE and Aerie The Summer I Turned Pretty and the unmistakable style of the cast. AE continues to be at the forefront of youth culture, so we are thrilled to announce a Prime Video collaboration that offers a new, unique shopping experience, allowing us to connect with our customers’ diverse interests and lifestyles.”
“Summer fashion plays such a big role in The Summer I Turned Pretty and we couldn’t be more excited to collaborate with American Eagle to create a collection inspired by the show,” said Jamie Kampel, head of licensing and merchandising at Amazon
The brand’s latest campaign can be seen on in-stores and across owned social media including Instagram