Victoria’s Secret launches first design collaboration with Naomi Osaka
Victoria’s Secret announced on Tuesday the launch of its first-ever design collaboration with tennis champion and activist Naomi Osaka.
Dubbed ‘Victoria’s Secret x Naomi Osaka’, the collection features a variety of casual sleepwear pieces, including robes, rompers, sleep shirts and shorts. The designs embrace pastel lavenders, light jades and muted pinks, alongside ombres and dye effects.
Likewise, the collection introduces Victoria’s Secret’s new Forever Bra, which is the brand’s first-ever bra pad that can be fully recycled. Pieces start from $32.00 and are available in sizes XS – XXL, while the bra is available in sizes from 34B – 40DD.
The collection launches with a campaign shot by photographer Brad Ogbonna and styled by Karolyn Pho featuring Naomi Osaka in a natural setting, in line with the soft tones and patterns featured in the collection.
“VS x Naomi Osaka beautifully represents the tranquility and happiness that comes when you take a moment to embrace you – I believe everyone should prioritize self-care,” said Osaka.
“I am proud to have collaborated with Victoria’s Secret in designing a collection that brings this message to life through dreamlike styles. We had a fully immersive design process together where we thoughtfully chose light, soft fabrics in a calm color palette reflective of sunsets and sunrises. I can’t wait for everyone to relax and enjoy wearing each and every one of these pieces.”
Osaka is no stranger to fashion collaborations. In 2021, she launched a limited-edition womenswear line with famed denim brand Levi’s. Osaka also helms her own skincare line formulated specifically for people with melanated skin, dubbed ‘Kinlò’.
“We are honored to have partnered and designed with Naomi on our first-ever collaboration with a Collective partner. As a champion of self-love and a true inspiration to women all over the world, Naomi encourages us all to celebrate our dreams through this special collection,” added Janie Schaffer, chief design officer for Victoria’s Secret.
“Designed with dreamy color blends, unique patterns and absolute comfort in mind, each VS X Naomi Osaka piece embodies the beauty and peacefulness of taking time for you, and we look forward to sharing it with everyone.”
