TYR Sport opens first retail location at Roosevelt Field
TYR Sport is stepping into retail with the opening of its first brick-and-mortar retail location at Roosevelt Field in Garden City, N.Y.
Established in 1985, TYR Sport was created to provide the competitive swim market with innovative technical swimwear. It has since grown into a recognizable fitness and swim brand.
The 2,200-plus square foot retail space is located in the heart of Metro
The store officially opened on Friday and kickstarts further retail expansion plans for the brand.
“The launch of our first retail location is a monumental moment for us,” said TYR CEO, Matt DiLorenzo. “We are excited to provide a space for meaningful engagement with our brand. Venturing into brick-and-mortar retail showcases our commitment to broaden the TYR community, and we are eager to further this growth with another upcoming location set to open at South Coast Plaza in Costa Mesa, California in November.”
To celebrate the grand opening, the first 1000 shoppers to visit the store on Saturday will receive a free gift from TYR’s training apparel collection. Grand opening month also features an in-store appearance by WWE Superstar and TYR athlete, Natalie Eva Marie.
Zachary Beloff, VP of leasing at Simon, added, “We are thrilled to officially welcome TYR, a brand synonymous with cutting-edge fitness and swim gear, to Roosevelt Field’s esteemed roster of top brands in the category — joining the likes of LululemonAdidasOakley
