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Outdoor by Ispo heads to Munich this weekend

Outdoor by Ispo heads to Munich this weekend Translated by Roberta HERRERA The outdoor apparel and equipment market has been growing steadily since 2020. European industry experts will have the opportunity to meet at Outdoor by Ispo Outdoor by Ispo…

Hoka unveils first-ever global campaign

Hoka unveils first-ever global campaign Performance sneaker brand Hoka unveiled on Wednesday its first-ever global campaign, ‘Fly Human Fly’, as the Deckers-owned brand looks to ramp up its marketing efforts across the globe. Hoka The footwear brand is promoting the…

Victor Capital sells PrimaLoft to Compass Diversified

Victor Capital sells PrimaLoft to Compass Diversified Translated by Roberta HERRERA Primaloft, the nearly 40-year-old thermal insulation material specialist, has been acquired by the American group Compass Diversified, also known as Codi. The American holding group has already invested in…

Bjorn Gulden, officially leaving Puma for Adidas

Bjorn Gulden, officially leaving Puma for Adidas Translated by Cassidy STEPHENS Negociations have been ongoing for the last few weeks,PumaAdidas Arne Freundt – Puma Bjorn Gulden will take over at Adidas from Kasper Rorsted, who will officially leave the group…